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Fabric

Behind the scenes of how we build things at Chubby.

Six white drawings on a bright blue background, climbing diagonally from left to right: a few loose lines become a folded line drawing of a cube, grow denser stage by stage, and end as a soli

What do clients actually pay a designer for?

For years we billed hours as if they were the job. A basketball club, two small tools and an old talk by Talia Cotton made me ask what clients actually pay a designer for, now that AI can do most of the hours.

When Systems End, Feeling Begins

FitPassport reimagines how we see our health: not as charts, but as something we can feel. A digital passport where data becomes personal, textured, and alive. A reminder that when design stops chasing perfection, it starts touching emotion.